UNDERSTANDING PRICING


In printing, since every job is different, pricing is extremely difficult. To the customer, it may appear somewhat arbitrary. At Beyer Printing, Inc. we incorporate a unique computer pricing program which simplifies this task, but we thought it might be helpful if we explained some of the elements that go into your final price.

PAPER: Paper price depends on availability, size, color, style, and countless other variables. If we can cut the paper in such a way that we can utilize more of each sheet, this will affect your price.

INK COLORS: There is no additional charge if we print with one color, as long as that color is black or one of our standard colors. Each additional color increases the cost of the job. Remember that black is a color just like any other!

CUSTOM INKS: Each custom color requires us to prepare a special ink according to the Pantone Matching SystemŽ (PMS). For most custom colors, as many as four inks may be needed to mix the right hue. This is where the "PMS mix charge" is applied.

SIDES PRINTED: Each side printed requires a separate pass on the printing press. This doubles the printing time, and therefore the labor cost.

BLEEDS: If the image runs to the very edge of the paper, this is known as a "bleed" (because we have to print past the edge and cut). This requires a larger piece of paper, and sometimes, more waste.

FOLDING: Special folds require special equipment. A folding charge will be applied if your job needs folding.

DIE: Operations such as foil stamping, blind embossing, or die cutting requires a custom "die" be made. This is a one-time charge (we can use a die over and over).

LETTERPRESS: Numbering, foil stamping, embossing, scoring, etc. require a special kind of press and more labor.

TYPESETTING/DESIGN: For more information, click on hyperlink.

PLATES: In order to print your job, a plate or plates must be processed to attach to the press. (This is what transfers the image to the roller, which in turn transfers the ink to the paper.) A plate charge reflects the cost of this process.

There are many more operations which may be necessary to complete your job. Please ask one of our printing professionals if you have any questions about what it will take to get your job done. We are here to help you.

Beyer Printing Inc. | 1855 Air Lane Drive | Nashville, Tn | Ph 615-391-3303 | Toll Free 1-800-256-4948 | Fax 615-391-0466

© 2000-2002 Beyer Printing, Inc.