DESIGN VERSUS TYPESETTING


Beyer Printing, Inc. employs a staff of graphic artists extensively trained in both digital imaging and commercial art. While most people have some experience with desktop publishing and are familiar with terms like page formatting, fonts, imagesetting, etc., there are many aspects of prepress with which the customer may not be familiar. Please feel free to ask any technical questions you may have while we are working on your job. You can be assured that your job will receive the utmost in our staff's creative and professional expertise.

Typesetting is what we call the process of converting written words into layouts which conform to industry printing standards and are attractive to the eye. At Beyer Printing, we lay out hundreds of business forms and other standard printed materials. We also will set jobs based on rough customer drafts. This is the kind of work we charge at basic Typesetting rates.

Design is the art of creating something extraordinary from the drawing board. In addition to arranging type, our artists choose spatial relationships, graphics, colors, and many other elements to make your job the best it can be. We may even create original drawings or perform detailed photographic editing. Because we want your printed materials to stand out, design demands much more from our graphic arts staff, and is therefore charged at a different rate than Typesetting.

Beyer Printing Inc. | 1855 Air Lane Drive | Nashville, Tn | Ph 615-391-3303 | Toll Free 1-800-256-4948 | Fax 615-391-0466

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